SEO
Technical & content strategy
SEO
Technical SEO audits, content architecture, and performance optimization for sites that need to rank and convert.
I work seamlessly with New York and EST timezone teams. Also available in nearby cities: Jersey City, Brooklyn, Stamford.
Overview
I diagnose indexation, Core Web Vitals, and content gaps using Search Console, Lighthouse, and structured data. I then build a roadmap prioritizing fixes that move organic traffic and drive measurable business growth, not vanity metrics.
What you get
- Technical SEO audits — crawlability, indexation, schema, and Core Web Vitals
- Content gap analysis and topical cluster planning
- On-page optimization — titles, meta, headings, and internal linking
- Performance optimization for Next.js and static sites
- Analytics setup and reporting (GA4, Search Console, Looker Studio)
Stack
Next.jsMethodology
Search engine success is built on a foundation where roughly seventy percent of results come from technical excellence and thirty percent from content quality. I begin every engagement by diagnosing crawlability, indexation health, canonical logic, hreflang implementation, and Core Web Vitals performance — because no amount of content optimization can rescue a site that Google struggles to render efficiently. Once the technical foundation is validated, I map topical clusters against competitor content gaps using Search Console and keyword intelligence data, prioritizing pages with strong commercial intent and realistic ranking difficulty. Every recommendation I deliver is explicitly tied to a measurable outcome — indexed page count, ranking keyword velocity, or organic traffic growth — so you understand exactly what return each hour of investment generates.
Process
Technical Audit
Deep analysis of crawlability, indexation status, canonical logic consistency, hreflang accuracy, schema.org coverage, mobile usability errors, and Core Web Vitals benchmarks including LCP, INP, and CLS — producing a prioritized fix list ranked by SEO impact.
Content Gap
Competitor keyword overlap analysis, topical cluster opportunity mapping, and identification of thin-content pages flagged for expansion, consolidation, or noindex directives to improve overall site quality signals.
On-Page
Optimization of title tags, meta descriptions, heading hierarchy, and internal linking strategy. I also produce entity-rich content briefs for writers that specify target keywords, semantic entities, recommended word counts, and internal linking targets.
Performance
Next.js-specific optimizations including modern image formats with responsive srcsets, font subsetting and display strategies, third-party script deferral, streaming SSR architecture, and edge caching rules to maximize speed metrics.
Reporting
Configuration of GA4 and Search Console dashboards, rank tracking setup, and monthly roadmap updates based on traffic patterns, conversion data, and emerging competitor content strategies.
Deliverables
- Technical SEO audit report with prioritized fix list
- Content gap analysis and 6-month topical cluster plan
- On-page optimization guide (titles, meta, headings, schema)
- Core Web Vitals improvement plan with before/after benchmarks
- GA4 and Search Console dashboard configuration
- Monthly performance report and next-sprint recommendations
Case studies
Code Your Reality
Rebuilt the studio site using Next.js App Router with dynamic sitemap generation, correct hreflang implementation, comprehensive structured data markup, and aggressive performance budgets — achieving Lighthouse performance scores consistently above 98 and near-perfect SEO scores.
Deckbase
Developed a Next.js marketing site featuring programmatic SEO landing pages, blog infrastructure with structured data, and schema markup integration to support organic user acquisition and topical authority building in the education category.
Related work
FAQ
What does your SEO audit cover?
I audit crawlability, indexation health, canonical logic, hreflang accuracy, schema coverage, mobile usability, and Core Web Vitals (LCP, INP, CLS). You receive a prioritized fix list ranked by expected SEO impact, not generic scores.
How long until we see SEO improvements?
Technical fixes often improve crawlability within days. Content and ranking improvements typically take 6-12 weeks depending on domain authority and competition. I set realistic expectations and track leading indicators like indexed pages and ranking keyword velocity.
Do you work with existing development teams?
Yes. I integrate with your engineers to implement technical fixes, write detailed implementation tickets, and review pull requests. I also produce content briefs for your writers so SEO work doesn't bottleneck on my availability.
What makes technical SEO different from content SEO?
Technical SEO ensures search engines can efficiently crawl, render, and index your site. Content SEO ensures the pages that get indexed match what users are searching for. Both are necessary — technical fixes create the foundation, content builds the traffic.
How do you approach Core Web Vitals optimization?
I use Next.js-specific techniques: image optimization with WebP/AVIF, font subsetting, strategic script loading, and edge caching. Every recommendation includes before/after benchmarks so you know exactly what changed.
What reporting and analytics do you provide?
GA4 and Search Console dashboard setup, keyword rank tracking, monthly performance reports with traffic and conversion trends, and a prioritized roadmap for the next sprint. Everything is tied to measurable business outcomes.
Do you work with teams in New York?
Yes. I collaborate seamlessly with New York and EST timezone teams. Based in Japan, I work flexibly across APAC, EU, and US teams using async-first workflows to minimize timezone friction.
Do you serve nearby cities like Jersey City, Brooklyn, Stamford?
Yes. I cover New York and surrounding areas within the same timezone. Because I work remote-native, physical distance is never a barrier.
What timezone overlap do you offer for EST teams?
Typical overlap is adjustable within EST business hours (roughly 9 AM – 3 PM EST). Weekly check-ins and urgent reviews are scheduled in this window; everything else runs async via Slack or Linear.
Are you familiar with the North America tech ecosystem?
Yes. I have collaborated on multiple projects with teams across North America, from startups to enterprises. I can also navigate region-specific compliance requirements and market nuances.
What engagement models are available for SEO in New York?
New York teams can choose the same flexible models as everyone else: fractional (2-3 days/week), project-based sprints (4-8 weeks), or a monthly advisory retainer. All engagements start with a one-week paid trial.
Contact
Interested in SEO? Let's discuss your project.
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